Bud Light
As Creative Director overseeing the
Bud Light Platinum launch I proposed Kanye West's ‘Runaway’ to promote the
Super Bowl roll-out.
The track helped propel Platinum to the fastest selling new beer in Anheuser-Busch history.
“Triple filtered, top shelf taste”, Platinum created a new category of bottle service beer among a sea of brown bottles.
The track helped propel Platinum to the fastest selling new beer in Anheuser-Busch history.
“Triple filtered, top shelf taste”, Platinum created a new category of bottle service beer among a sea of brown bottles.
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