NYU Langone Orthopedics
Originated the 360 campaign for this leading New York City hospital with the premise that it's not only professional athletes who require expert orthopedic care, but just about anyone. We positioned NYU as the go-to carer for the everyday athlete in all New Yorkers.

Following a Super Bowl roll-out NYU Langone became the primary destination for orthopedic surgery, and appointments increased over twenty percent.





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